The story of Mumie

by laura , Last updated February 28th, 2023

Sarah and I met in 2018. We were introduced by a mutual colleague who thought we might have a lot in common, and with our first babies due within a couple of months of each other, could be new mum friends. And we were just that. Bleary eyed walks with babies in slings, the kind of conversations where you’re so tired that you’re not really having a conversation as neither of you know what you’re talking about. And coffee. Lots of it.

Fast-forward 3 years and with 4 babies between us, one morning in May 2021 Sarah called round after a baby class. I don’t remember if we were allowed to be indoors yet after COVID, or whether it was just a beautiful Devon day, but we sat metres apart one-inside-one-outside. Her little one soundly asleep in a buggy exhausted from an hour of clapping and singing and mine engaging in another mammoth cluster feed.  She sat down and looked me straight in the eye.

“Do you want to make an app?” she asked. I thought she was joking at first. But then she started talking, full of passion to support women on their journey, suddenly thrust into this new role as “mum” without so much as a training day. As we delved deeper into the ups and downs of those tricky early months and all the questions and self doubt new mums might feel, it started to feel like this was something we really needed to do. We wondered if we, both with lots of experience as GPs and on our second babies, were still googling when our hair would stop falling out and why my caesarean section shelf was far worse the second time round, that perhaps other mums out there felt the same and were desperately seeking knowledge about their health and recovery, and validation that what they were experiencing was normal, or not.

So we set to work. 

We know what standard postnatal care looks like from our work as GPs. The NICE guideline for postnatal care details the intensive support from midwifery services, a referral across to a health visitor, and a single GP visit at 6-8 weeks. We spoke to mums about what their real-world experiences looked like and there was a resounding message:

“Once standard postnatal care ends, you’re on your own”

With a falling number of health visitors and loss of the drop in support at a children’s centre new mums used to rely on, they told us they were turning to Google, provoking anxiety and uncertainty, or relying on their friends for advice. Many told us their emotional wellbeing had suffered as a result. There’s a lot of information and support about how to look after your baby, but not how to look after yourself as a new mum.

Current statistics show that 40% of women don’t attend their postnatal check. This said, this single check that takes place 6-8 weeks after the birth of your baby is the only formal routine contact that takes place with a GP after your baby is born. If you’re anything like me, you’re still in the utter chaos that is the fourth trimester and celebrating the fact you’ve managed to get yourself and baby to an appointment on time, remembered the red book and enough nappies for the 4th poonami of the day already, let alone remembering what you meant to ask the GP about in that single appointment. For most of us, 6-8 weeks is just too early to really have an idea of how we are recovering. Or even be aware of our own bodies and needs. It’s just too soon.

There’s an expectation amongst mums that we should just get on with it. That we’ve had a baby and this is our lot now. I’ve heard so many times “you have a beautiful healthy baby, this is all that matters.”

Is it though? Is it really all that matters?

Happy mum, happy baby

It’s widely recognised that for babies to thrive, the relationships and care first two years of their lives are critical. If a mum is not well, particularly relating to her mental health and emotional wellbeing, the attachment and bond she develops with her baby can be affected. It’s absolutely vital that to ensure the health and futures of our children that we need to start looking after ourselves as mums. For many of us, parenthood isn’t what we thought it would be. And that’s ok.

We need to change the narrative. Change that your baby is all that matters. You matter. And to be the best mum you can be, you need to be happy and healthy. 

We recognise this, and so when Sarah sat down and asked if I wanted to make something with her, I said yes. We have a wonderful opportunity to build a community of mums who prioritise their health and wellbeing, talk about their mental health and not feel ashamed to admit if motherhood isn’t as wonderful and rosy as they imagined. Let’s not just assume now we have had babies that we can’t laugh without peeing ourselves, that our tummy muscles will never work again or that our hair is forever destined to clog the shower drain.

We owe it to ourselves and our families to be the best mums we can be. And not just the best at looking after our children. We know you’re already great at that.

It’s time to focus on you. Thank you for being part of it with us.

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Privacy Policy

Updated: 18th May 2023 This privacy policy explains how Mumie ("we" or "us") collects, uses, and shares information about you when you access or use our website or web application ("App")  collectively our "Services".  Mumie is committed to complying with data protection and privacy law. We take your privacy seriously and are committed to protecting your personal information. Please read this policy carefully to understand our practices regarding your personal data.

Information We Collect

We may collect the following types of information when you use our Services:
  • Personal Information: We may collect personal information, such as your name, email address, baby's date of birth and contact information when you create an account.
  • Health Information: We may collect health information such as your demographics and aspects of your medical history to provide you with personalised health recommendations and to help you track your progress
  • Device Information: We may collect information about the device you use to access the App, including the type of device, its operating system, and other technical information.
  • Usage Information: We may collect information about how you use the App, including your interactions with forms, features and content available through the App.
  • Website usage: Website users do not create accounts, however, may still be subject to certain passive data collection. Such passive data collection may include cookies (please refer to separate Cookie Policy), IP address information, location information, and certain browser data, such as history and/or session information.
Mumie is intended to be used by women who have recently given birth. It is not intended to be used by children.

How We Use Your Information

We may use the information we collect for the following purposes:
  1. To Provide Services: We use the information to provide you with the services offered by the App, including personalised health recommendations, and to improve the quality of those services.
  2. To Communicate: We may use your contact information to communicate with you about our Services, including updates, promotions, and other news.
  3. To Improve the App: We use the information to understand how users interact with the App and to improve its design, content and functionality.
  4. To Comply with Legal Obligations: We may use your information to comply with legal obligations, such as responding to court orders or complying with applicable laws.
We will store this information within our App so that you can have access to it for as long as you are our registered user. We may also use it for statistical and research purposes, but only in an aggregated and anonymised format (i.e., in a format that does not allow us to identify who this information relates to). The information you provide will be processed on one or more of the following lawful bases:
  • The consent you provide to us at the point of collection of your personal information, including explicit consent for processing special personal data to include health data
  • The performance of the contract we have with you
  • The compliance of a legal obligation to which we are subject
  • The performance of scientific research, preparation of statistics or public health activities
  • The legitimate interests of Mumie, you or a third party, where not overridden by your interests, fundamental rights or freedoms

How We Share Your Information

We may share your information with the following types of entities:
  1. Service Providers: We may share your information with service providers that help us operate the App or provide the services offered through the App.
  2. Business Partners: We may share your information with business partners, such as insurers or healthcare providers, to provide you with more personalised health recommendations.
  3. Legal Authorities: We may share your information with legal authorities, such as law enforcement agencies or courts, to comply with legal obligations or in response to a legal request.
We may share your information with other parties with your consent. Your information will not be transferred out of the UK.

Third-party links

The App and/or website may include links to third-party websites, plug-ins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy notices and practices. When you leave the Web App or Website, we encourage you to read the privacy policy of every website or app you visit. In the event of acquisition of Mumie, your data may be shared with the new owners.


We may use your contact details to provide you with information about our work, events, services and/or activities which we consider may be of interest to you. Where we do this via email, SMS, or telephone, we will not do so without your prior consent. You are free to opt out from receiving marketing communications by following the "unsubscribe" link in our email, or by contacting us directly. We will get your express opt-in consent before we share your personal data with any third party for marketing purposes.

Security of Your Information

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way, altered, or disclosed. Your data will be stored on a secure web server, with the app hosted on a trusted host provider with regular security update enhancements. Your personal data can only be accessed by those within Mumie who have a genuine need to know. They will only process your personal data on our instruction, and they are subject to a duty of confidentiality. We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so. While we will use all reasonable efforts to safeguard your personal data, you acknowledge that the use of the internet is not entirely secure and for this reason, we cannot guarantee the security or integrity of any personal data that are transferred via the internet. We can not be held responsible for unauthorised access or use of your information that is beyond our control.

Data retention

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you. Typically, we will not keep your personal data for longer than 5 years after you have closed your account on our App or stopped using it, after which point personal data will be destroyed. We may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.

Your Rights

You have the right to access and control your personal information, including the right to be informed about what data we hold, the right to access this data, the right to rectify inaccurate data, the right to erase your data, the right to restrict or object to your information being used, and the right to move your data to another business. If you have any questions about your rights or would like to exercise your rights, please contact us using the information provided at the end of this policy. When signing up to our app you will be asked to provide your consent to share your information. You have the right to withdraw this consent at any time and may do so by contacting us. You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues ( We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.

Changes to This Policy

We may update this privacy policy from time to time.  If we make changes, we will notify you by revising the date at the top of the policy and, in some cases, we may provide you with additional notice (such as adding a statement to our website homepage or sending you a notification). We encourage you to review the Privacy Policy whenever you access the Services or otherwise interact with us to stay informed about our information practices and the choices available to you. Your continued use of our services after the effective date of the updated policy will constitute your acceptance of the revised policy.

Contact Us

The Party responsible for the processing of your personal data is Mama Health Ltd. The Data Protection Officer (DPO) is Dr Laura Davies. The Data Protection Officer may be contacted using the contact us page on the website. If you have any questions or concerns about our privacy policy, please contact us using the contact page on our website or by emailing us at
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